“The sender of a message can never fully know his recipient’s mental code book. Two lights in a window might mean nothing or might mean ‘The British come by sea.’ Every poem is a message, different for every reader.”

– The Information: A History, A Theory, A Flood by James Gleick

Hi, I’m Ana. I’m a platform governance expert. For the last decade, I’ve shaped interactions to create healthy group dynamics on large-scale internet platforms and in fast-growing open source projects. I specialize in:

  • Incentive systems and gamification
  • Establishing shared behavioral norms
  • Digital collaboration and conflict resolution
  • Culture war

For as long as I can remember, I’ve watched what gets communicated and what gets understood, and played with ways to increase the fidelity between them. At age 11, I realized the internet was an experiment in networking human minds together, and ever since I’ve been on a mission to understand the connections and fractures we experience when computing devices mediate our interactions.

Born and raised in New York, I dropped out of college to teach myself to code. While doing so, I found my way into the early NY tech scene, which materialized into roles building technology communities and a front row seat to how the internet evolved during this last cycle. My journey took me to the bleeding edge of 3D printing at Shapeways, where I was one of the first hires in the company’s NY HQ. Next was a stint running support and evangelism at the hosting platform Nodejitsu, in the unnervingly early days of node.js. After Node, I spent 5 years maintaining social software at scale at Stack Overflow. Most recently, I worked at Protocol Labs, helping the Filecoin team prep for open source maintainership, and conducting independent research on the social impact of network effects. Currently I’m taking time off to recover and synthesize my time in the field.